Direct Marketing's foundation has always been measurable one-to-one engagement with current and prospective customers, most often used to prompt an immediate response or "action." Direct marketers rely upon specific, often individual information about prospects and customers to shape their propositions—more and more often these are "custom" messages that generate leads and acquire new customers.
Better data and new, interactive channels have transformed direct marketing into personalized marketing. Individual consumer data is leveraged to achieve an initial response, but also to accelerate the loyalty-building process.
MIM's direct marketing expertise encompasses catalogs, direct mail, e-mail, mobile communication and personalized magazines. To drive engagement in these media, MIM uses the customized content of information, tools, community and offers.
MIM's direct marketing strategists harness consumer insights to deliver compelling creative that breaks through the clutter to drive response. Our strategists ensure every initiative is built to maximize ROI and drive action with continual testing to refine return.