MIM and its digital agencies tailor proven creative processes to meet specific online media needs. The Meredith team covers strategic message development, creative development, and e-mail marketing to create digital solutions that meet a client's business needs and maximize return on investment.
We passionately believe that effective web design requires a deep understanding of not only a client's business goals and brand objectives, but also the wants and needs of a client's target audience. The goal is to create a smart, stylish, engaging, secure, and fundamentally useful online experience for the user, while boosting conversion rates and increasing a client's customer database.
Designing for the web is fundamentally different than traditional media. Web sites must be visually appealing as well as functional. There are a number of factors such as visual design, content, information design, navigation or interface design, site performance and reliability, which impact a site visitors "user experience". Successful web designs carefully balance these factors to suit a site's intended audiences, and to create a positive brand perception.
From project kickoff, our strategists work closely with clients to understand their business objectives to formulate an integrated online strategy. To ensure the strategy aligns with business needs, our strategists assess the current site and related metrics, conduct competitive assessments, and analyze user needs and industry trends before recommending an interactive strategy. Throughout this process, MIM encourages high-level client involvement to make sure they understand the technologies available and ensure they are at the forefront of emerging trends impacting their businesses.
People are the focus of all our community-building efforts. We help brands connect with the right mix of Influentials, Joiners and Participants that will help drive the community and create an engaging environment that encourages interaction and retention. This is achieved through conversational marketing tactics that are authentic, transparent and honest, and that allow brands to have a genuine relationship with people. We create the tools and space for people to connect, interact and share their interests and passions. Community building is not a campaign or short-term effort; it is an infinite commitment to building lasting connections.
MIM has extensive experience creating content strategies to inform actual content design and development. This includes creating strategies for user-centered content, developed according to the best practices for writing for the Web. Our ability to do this transcends borders. MIM's experience includes maintaining large, multi-lingual, localized sites and creating usable and appropriate editorial guidelines to help translate the content strategy.
Today, success metrics are customizable to the point that ad servers enable advertisers to create custom reports, based on the data and metrics that they want to see and analyze. Measuring success is not a "one metric fits all" concept. Two online advertisers may want to measure success in completely different ways. Clients' objectives often involve brand awareness, improved outreach, building relationships and driving action.
Our exceptional technical capabilities combined with the decisive responsibility of identifying, understanding, and interpreting requirements, allows MIM to consistently produce successful solutions and results for our clients and their end users. The MIM approach is to give Engineering an equal seat at the table for every project regardless of front-end or end-to-end scope.
Driven by insight and experience, MIM has a unique and intuitive understanding of the complex and evolving nature of online advertising. Our online media team knows how to best capture the attention of intended target audiences and drive consumers to the product. Over a decade of online marketing and branding experience has informed us on the utilization of all available interactive tools to create the demand clients seek.
Intelligence and Protection
Leveraging real-time analysis with actionable intelligence, MIM helps our clients succeed in the ever-evolving online marketplace. Our services are the "eyes, ears, and voice" online that allows brands to truly understand, communicate and build a lasting relationship with consumers and stakeholders. Our comprehensive suite of services seamlessly integrates promotion, protection and intelligence enabling our clients to maximize the opportunities and minimize the risks of the online world.