Meredith Integrated Marketing delivers Customer Asset Management.
We help our clients to:
Through advanced predictive analytics and a systematic test-and-learn approach to campaign management, we focus your marketing efforts at your most valuable customer and prospect opportunities. Our solutions enable clients to improve acquisition efforts, reduce customer churn, expand cross-selling and target reactivation efforts, all with measurable bottom-line impact.
We design customer marketing databases and reporting data marts that deliver a single view of the customer and govern the execution of effective marketing programs. Our particular expertise is in the development of custom predictive models, deployed through software tools that enable routine updating as new information is received. Our solutions drive traditional direct-mail response models, as well as advanced digital analytics and text mining to derive insight from web behavior, social networking sites, blogs and other free-form data sources.